9 Tips for Building Your Personal Brand on LinkedIn in 2019
As a professional woman, LinkedIn should play a big part in your personal branding strategy. By sharing your knowledge and values through digital content, you can showcase your experience, build relationships, and stand out from the crowd. Be effective and stand out in the right way by understanding how the platform works.
Here are nine things you need to know about building your personal brand on LinkedIn in 2019.
1) Contribute something of value to your target market.
A social media channel is very similar to a TV channel, just with a lower barrier to entry. Would you watch a channel consisting of mostly self-promotion and ads, or would you prefer content that is educational and/or entertaining?
2) Don’t assume that your connections see all your posts.
When you post an update, it appears in the feeds of select contacts for a few hours to test out their reactions to it. If there is little to no engagement with your content, it won’t go much further than that.
3) Create engaging content.
It may initially seem superficial, but the more reactions and comments you receive on your post, the more people it will reach.
However, not all engagement is created equal. Because a comment takes a bit more effort than a reaction, it will go further in increasing the reach of your post.
[Related: Women in Tech: Programming the Future]
4) Avoid links.
LinkedIn penalizes links; it is in the platform’s interest to keep you on its website. If your post includes a link that takes you away from the page, the algorithm will penalize the reach so that less people view your content.
You can get around this issue by posting first without the link and then editing it after it has already been posted to add the link back in. By adding the link in this way, a photo will not be automatically generated, as it would if you had included it in the first place. That brings us to tip #5.
5) Post original photos that include people’s faces.
From the time we are babies, we are hardwired to prefer people’s faces. That fact doesn’t change when it is applied to a social media context. Posts with photos that include faces tend to get more engagement, and real photographs fair better than stock photos.
6) Post regularly.
Building a brand requires consistent effort. Not only does posting content on a regular basis help you to stay on the top of people’s minds, but the LinkedIn algorithm rewards people who consistently post high-quality content.
[Related: 7 Ways To Raise Your Visibility]
7) Connect on a personal level, but keep it professional.
People relate to other people, not to brands. Be authentic. Open up a bit and share some of your personal life; people will be drawn to you. That said, LinkedIn is a professional network, so keep your audience in mind.
8) Interact with others.
Thanks to tip #3, you now know that when people engage with your posts, it boosts visibility, so when you see a post that you connect with, return the favor. Remember that others in your network can see the content that you interact with, so keep it relevant to your brand.
9) Become a micro-influencer.
You don’t need to have millions of connections for LinkedIn to make a big impact on your career. Sometimes you just need a few of the right people to pay attention. Share your expertise in your field by creating you own unique content and you will stand out from the crowd.
Kelly O’Bryan da Mota is the Director of Media for Smarter Better Faster Media, a family owned and operated digital media company specializing in branding strategy, social media management, and content creation.
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CEO & President
Cimmaron Land, Inc.
Kelly O'Bryan da Mota is the Director of Media for Smarter Better Faster Media, a family owned and operated digital media company specializing in branding strategy, social media management and content creation for B2B companies. She serves as co-chair of the Communications & Social Media Subcommittee for the Institute for Energy Law's Young Energy Professionals and as Director of Social Media Communications for the Women’s Energy Network of Greater Pittsburgh and the Pittsburgh Right-of-Way Group.... Continue Reading
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