If the Peloton Woman Had a Diary
You’ve seen the ad, right?
Yes, that ad.
The one in which a husband gave a wife a Peloton for Christmas, taped herself on her year-long Peloton journey, then presented the video to her partner, in a way that appears to be tremulously looking for his approval. The super-patriarchal, male-gaze-o-rama one that “unsettled” a lot of the internet.
It made us — of course — think about money. The woman in the ad (“Grace from Boston”) was surrounded by it. Those bikes are expensive. The house she was in, even more so. (Those gorgeous windows did an amazing job showcasing the seasons, didn’t they?)
But money means nothing if you don’t have control of it. Watching Grace’s pretty miserable year made us wonder how different it could look for someone who’s taking financial control. We couldn’t leave just Grace stuck there, though … so we envisioned a friend / neighbor / alter-ego for her: “Greta from Boston.”
Sooooo. He got me a Peloton for Christmas yesterday. Wasn’t on my wishlist. (You could tell that from the sound of my reaction, couldn’t you? The video cut off before I could say “What the hell kind of message are you trying to send me with that??”).
But I assume the goal here is to give me more self-confidence, right? Both because — as you’re about to see in this in this video that tracks my journey over the next 12 months — I’m pretty jumpy. So I could use more self-confidence. And also because I weigh like 113 pounds when dripping wet, so it can’t be a weight thing. (Can it?)
Excellent holiday party yesterday!
Thought about 2020 on the way home. Pretty sure this is the year for me to have more self-confidence. And here’s what’s going to make me feel good about myself: Having more damn money. If you’re not in charge of your own money, then you’re not in charge of your own life, amiright?
Truth is: I work for a Todd. He and Grace are my next-door neighbors, actually. Seems like a nice guy. Talks about how “woke” he is. Very pleasant. Has a daughter. I saw he got Grace a Peloton for Christmas, so I guess he’s generous?
But he never seems to promote anyone who brings any diversity to our leadership team. 2020 is the year I admit that it’s not my fault that I’m not getting ahead, it’s his — and I’m going to do something about it.
First step: I’m going to step up my investing.
Taped my first Peloton ride. I’m weirdly shaky. Maybe I’m having a sugar crash? Or maybe it’s because it’s so strange to tape yourself doing a taped spin class.
Opened my investing account and made my deposit. It took ten minutes on the train to work. Made me feel like a HBIC. I’m on my way.
Today I made an Instagram story about how I Peloton’ed for five days in a row, while getting home from work with oddly fresh lipstick on. I asked my followers, “You surprised? I am!” Mostly that my lipstick looks so fresh and my hair so shiny after a full day of work.
Today I made an Instagram story about investing. My fifth direct deposit into my investing account just went through! I was so excited that I posted it right after getting home from work.
I asked my followers, “You worried about the market drop today? Don’t be! Investing is for the long term … and if you have a diversified investment portfolio, you shouldn’t sweat the ups and downs.”
I woke up at 6 AM to ride the Peloton. Filmed it for a story. “6 AM. Yay." I’m just really tired.
I slept in today. Feeling good.
When I first opened my Ellevest account, I set a reminder to bump up my recurring deposit in six months. I did it after late brunch with friends today. (If there are mimosas, it’s brunch … even at 3 PM.)
Just finished my early ride. “That was totally worth it,” I told the camera. Then I pointed my phone to the ceiling before I could say that a little bit of me is dying inside. I’m tired and edgy all day.
It’s Women’s History Month, so I’ve decided to move some of my investments into impact investing. I can invest in more companies that advance more women. This is totally worth it.
The instructor just called out my name! Wow. Some days I feel like I’m being watched.
I got a shoutout in the Raising Elle newsletter for upping my recurring deposit! Wow. I’m forwarding to all my friends to remind them that it’s never too late to take control of your financial future.
I wonder how Grace is doing. Never see her anymore, except through her giant picture window. Damn, she rides that stationary bike a lot. I mean, a lot. I hope she sees my email. Can you ride and read?
Next time I see her, I should probably make sure she knows that women whose partners manage their money have a 74% chance of a negative money surprise when it comes back to them. And that women tend to outlive men … particularly women who exercise as much as she does.
I made a video of my year of riding. “A year ago, I didn’t realize how much this would change me,” I tell Todd.
It did. In ways he doesn’t realize. Looking at his smug face, I decided I needed another kind of change. I opened up an investing account today after finally catching up with Greta. I think it’s time to take more of my life back.
Also, I need a drink.
I accepted a new job! No more Todd, a promotion, a signing bonus, and this new place has a great 401(k) match. I didn’t look to anyone but myself for approval before accepting it.
Grace came over. I think she and her kid are going to stay with me for a while. ❤️ And I’ll be so glad to see less of her on a stationary bike on my damn feed.
Have more questions? Follow up with the expert herself.
Sallie Krawcheck’s professional mission is to help women reach their financial and professional goals (or, put more bluntly, to get more money into the hands of women), thus enabling them to live better lives and unleashing a positive ripple effect for our families, our communities and our economy. To that end, Krawcheck is the Chair of the Ellevate Network, a 135K-strong global professional women’s network; she is also the CEO and co-founder of Ellevest, a... Continue Reading
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