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How to Hone Your Talent for Writing Into a Successful Copywriting Career

How to Hone Your Talent for Writing Into a Successful Copywriting Career

The information age is not only characterized by the technology that brought it about, but demand from consumers for a constant stream of content.

While being a writer in the new millennium has come with its challenges as the traditional ways of earning an income have evolved, other opportunities have risen. Every platform needs a writer, from businesses needing to reel in customers via social media to websites seeking blog contributors.

Copywriting in particular has evolved into an in-demand career. Why? Copywriting is an essential element of marketing and advertising. Writers create words with the purpose of persuading people to take action after reading or hearing them.

Real estate copywriter Tom Gil recognized the need for businesses to partner with trustworthy and efficient copywriters and climbed the ladder to success by helping companies market their brands. But how do those, like Tom, who has a knack for writing, turn that talent into a successful career? Gil shares his tips with those ready to master their writing talent and launch their copywriting career.

Enhance your value.

To become successful, copywriters must work to enhance their value, but this can be more difficult than it sounds. Professional writers must master grammar, English, punctuation, spelling, adjectives, and have a vast vocabulary to pull from when they write. Studying the language helps, but in all honesty, practice makes perfect.

Gil encourages:

Read aloud your own blog, newsletter, emails, DMs, and WhatsApp messages. See how they flow. Ask for feedback from more experienced writers. If you have nothing to offer for their time, ghostwrite for them for free, and ask for feedback.

Another essential skill critical to copywriting is research. Before a copywriter types a single word, he or she must spend time researching and organizing the information. Many do not take enough time in this step or overlook its value.

Research, outlining, and honing writing skills is just the beginning. A skilled copywriter must know how to influence an audience with a call to action, and this takes knowledge of advertising and marketing. Having the ability to do so can make or break a career for a copywriter.

Gil explains:

Increase your actual value and improve your knowledge on influence, behavioral economics, psychology, sales, and negotiations. It is about moving people to take action by agitating problems – moving them away from pain; or exhibiting benefits moving them closer to desire, all while tackling objections.

[Related: These Three Steps Will Cure Impostor Syndrome]

Focus on their needs, not yours.

It is easy for copywriters to get wrapped up in leveling up their own career. However, many will find if they instead focus on the needs of their clients, their own personal career will grow organically.

When a writer understands what a client, or editor, is seeking, he or she is in a better position to understand what their audience is all about, speak the language of their client’s brand, and recognize how to get the audience to pay attention. Women in particular have a knack for being in tune with the emotions and needs of others and need to not be afraid of harnessing these talents in their work.

Gil says:

Understand the needs of your clients and editors. Not what you get out of it. Not the transactional nature, and not even the relationship. Focus on what problems they’re experiencing. The restaurant needing its website launched in seven days due to perished goods being ordered in advance; or the editor who must meet the deadline for a printed magazine. By doing that, relationships are built naturally, and money follows suit.

By focusing on the client, a copywriter can do an exceptional job in creating what the client desires. Gil explained he was able to land nine-figure brands and write for some of the biggest publications in the world within just two years as a copywriter by building trust with a client when he put their needs first. This results in greater leads for the client and credibility for the copywriter. From there, the income and additional job offers will come.

[Related: How to Thrive in the Reinvention Revolution]

Increase your perceived value.

Companies need to see the value in what a copywriter is offering. Copywriters are not just writers, they are entrepreneurs who need clients to see why good copy is a necessity and why they need the service.

This is the perceived value of how a copywriter can help market the company’s business. There are a dozen of other copywriters down the road who can spin words into marketing gold. The true ticket to success is standing out and being recognized.

Gil urges:

Money follows attention. It doesn’t matter how good of a copywriter you are if nobody knows about it. Believing you’re the best is motivation keeping you going. Appearing as the best is what gets you paid. Call it social proof, or the halo effect. But just get known.

There are several ways copywriters can get their name out there to businesses in need of professional help with their websites and emails. Gil suggests:

Write thought leadership papers and interview as a subject matter expert. It’s investing in yourself and your brand. It will better position you in the marketplace, create leverage with clients, and trust with prospects.

Having a talent for writing is just the first step in building a productive career as a copywriter. Those who can transform that talent and market themselves to corporations in need of their services and nurture those relationships will be well on their way to success.

[Related: Five Essential Things You Need to Know When Starting Your Business Online]

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Victoria Kennedy, CEO of Victorious PR, has helped dozens of entrepreneurs become the #1 authority in their niche and has been featured in Forbes, Entrepreneur, and Yahoo Finance. Find out more here.

Tom Gil is a certified real estate copywriter and marketing consultant. He is a Harvard-trained negotiator, real estate investor, and former special forces sniper instructor. His investing methods have been featured in Real Trends and REALTOR Magazine, his persuasive copywriting techniques in Wealth Magazine and Psychology Today, and he is a contributor for Inc. and ADWEEK. He helps ambitious real estate firms, realtors, and investors sharpen their message, improve their voice, and increase their earnings. Find him at tomgil.com.


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