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Feel like you’re at a crossroads? Ellevate 101 introduces you to the community that can give you a career kickstart.

We’ll walk you through some light intros and give you space to connect about shared career experiences. You’ll also learn how to use your Ellevate program to continuously make moves towards success at work.

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Knowing Your Audience: The Secret Ingredient in Your Brand's Brew

Knowing Your Audience: The Secret Ingredient in Your Brand's Brew

 In my 26 years of serving all sizes of companies, knowing your audience is a crucial aspect of marketing that's often overlooked. It's not just important—it's the secret sauce (or, should we say, the premium roast) that makes your brand irresistible.Why It's a Big DealImagine serving a steaming cup of joe to someone without knowing if they prefer it black, with cream, or if they're more of a tea person. Yikes! That's essentially what you do when you market without knowing your audience. When you get your people, magic happens:You speak their language (no awkward coffee shop encounters here!)2. You solve their actual problems (like knowing exactly how they take their coffee)3. You build real

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