The Intersection Between Firms' Strategy And The Global Environment
The competitive reality that firms operating in a global world is shaped by political, economic, legal and social developments that take place on both a national and international scale. There are internal and external crises such as the Lehman Brothers collapse and the earthquake in Japan, which are beyond companies’ control. Firms are often not well prepared for these crisis. In a recent Jam Session, Lilac Nachum, Professor of International Business & Global Business Adviser at Baruch College, explained the associated risks and opportunities. She also shared the tools to make strategic choices that turn these developments into sources of competitive advantage for your company.
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