More than ever, consumers are relying on their trusted connections, friends and thought leaders in their social networks to decide which products and services to use. This is why it’s so important for a company to engage with existing and potential customers via social networks. LinkedIn offers entrepreneurs, professionals, companies and brands a unique opportunity to engage with 259 million of the most affluent and educated professionals in the world. In her Jam Session, Yumi Wilson, Corporate Communications Manager at LinkedIn, showed how to optimize your LinkedIn personal or company profile, how to maintain and protect your brand and how to build followers on this professional network. [R
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