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The Highest Return Investment for Women

The Highest Return Investment for Women

I’m often asked to speak to women about investing. And for years, I’ve typically started with the basics of saving, diversification and asset allocation, and then moved to discussing how some women should consider taking on more risk, to increase the returns needed for their longer-than-men’s lifespan. But, before getting to that, there is an investment that women can make that has by far the greatest risk-adjusted return available.And that is asking for a raise.Women today earn less than men, with the often-cited figure of women making 77 cents for every male’s dollar. And this discrepancy starts from the first job, with men negotiating their salary from the get-go while women, on average, d

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