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The (Im)possible Role of the Social Media Manager

The (Im)possible Role of the Social Media Manager

So, your team finally understands the importance of social media-- and you've got plans to listen, respond, and engage with your community. But where does social live? Is it cross functional? Relegated to marketing? And how can your company truly be a leader in the social space without spending money on around-the-clock staff? In a recent Jam Session, Carrie Kerpen, co-founder and CEO of Likeable Media, discussed how the tools of social media can be optimized across your organization, and how you can create a strategy that can be executed most effectively. Social media can feel overwhelming and impossible for both large companies and small businesses. Since social media is still relatively

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