Selling to the C-Suite

Diane DiResta, CSP

President

DiResta Communications, Inc.

“Don’t invite me for coffee,” bellows Jeffrey Hayzlett, global business celebrity and primetime television show host on Bloomberg Television. “I don’t drink coffee.”Mr. Hayzlett, drawing on his years in the C-Suite as the former CMO of Eastman Kodak, says that people don’t do their homework when selling to C-level executives. “Why would I want to have coffee? For what purpose?”Know your Audience/Do Your Homework“It’s obvious in the first five minutes if a vendor is unprepared, Hayzlett discloses. “I can hear it in the chitchat. Don’t talk about the weather or traffic. Don’t waste my time.”Preparation includes presentation materials. Hayzlett recalled a company who was selling marketin

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Diane DiResta, CSP

President

DiResta Communications, Inc.

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Diane DiResta is a highly accomplished speaking strategist, consultant, international speaker and expert in executive communications. She works with senior leaders and entrepreneurs to communicate with confidence, clarity, and impact to audiences of one or one thousand. Diane DiResta coaches executives, corporate convention speakers, celebrity speakers, authors, public figures, and professional keynote speakers who want to shine as public speakers on the platform and in the media. Author: Knockout Presentations and Conversations on Success. International Speaking: •... Continue Reading

Selling to the C-Suite

Diane DiResta, CSP

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Diane DiResta, CSP

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Selling to the C-Suite

Diane DiResta, CSP

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