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Building a Brand on a Shoe String

Building a Brand on a Shoe String

As we all know, being an entrepreneur you get paid last. Often it is about taking the road less traveled and it can be a bumpy one, at least at first. For many of us that means banking on at least a year before we see a paycheck. When you are standing in the face of financial adversity it can be really tempting to save, and while I highly encourage being frugal, you also need to know when to not sweat a few dollars to build a brand. The following are some tips to help you build a brand on a budget.1. Plan ahead/buy in bulk. My company provides specialized sports massage services. I knew I wanted to make the end of the service special, so included in our start up costs we bought thousands of m

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