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Monster Myth: Marketing to Women Alienates Men

Monster Myth: Marketing to Women Alienates Men

It’s something every bouncer knows. Get women in the door, and men will follow—in droves. That’s because every smart marketer knows attracting both male and female consumers is a must. The general population agrees, too. According to the New York Times bestseller, The Athena Doctrine, millennials have a fundamentally stronger view of femininity and the role of women in society. Yet, successfully engaging both women and men is an art. How can marketers craft brand experiences that attract women, while still keeping men interested?Traditionally brands have used a cookie-cutter, “shrink-it-and-pink-it” approach to design for women. This razor that men love? Let’s remove a blade, and make it fuch

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