“The Big Idea” is neither and both.Ramona Liberoff heads Nielsen’s Innovation Practice. A well-recognized visionary, Liberoff has made business model innovation her strongest suit, and one spanning across cultural and organizational boundaries. The best quest for innovation remains the trickiest dilemma for any entrepreneur. Fewer than 1 in 3 companies are real innovators, most are followers or executors. A blend of creativity and strategy; innovation is slow process demanding timing and ideas. This is why technology itself is not innovation. A lot of great ideas are born before their time, but need to be marinated and matured before they become useful. Innovation is in the eye of the behol
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