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Developing A Strong Professional Persona Does Not Mean Becoming Someone Else

Developing A Strong Professional Persona Does Not Mean Becoming Someone Else

Ever heard of the TV show, Bewitched? If you’re 35 or younger and are not an avid fan of old-school television shows, chances are you have no clue what I’m talking about. Bewitched was a popular sitcom in the 1960s-70s that had as its main character a witch named Samantha who had the power to transform herself and other people (particularly her husband, a mortal) into someone else with just a crinkle of her nose. When a situation wasn’t going well for Samantha or her husband, she swooped in (no broomstick needed), crinkled her nose a bit and, poof, everything, including her husband’s entire identity was transformed. Out with the old, in with the new.

To tell you more about the show would dilute its relevance here, so I’ll cut to the chase: While you do need to cultivate and continually hone a strong professional identity to maximize your career success and satisfaction, achieving this goal does not require you to let go of who you are, to toss your core self and values to the wayside and assume the identity of someone else. Leave that type of complete transformation to the fictitious witch on Bewitched.

[Related: Personal Branding 101]

The Internet is chock full of advice on how to become the consummate professional:

Learn to read non-verbal cues.

Be an active, fully engaged listener.

Learn how to ‘brag’ in a way that garners respect, not looks of disdain.

Speak with confidence.

Learn to handle conflict with grace and empathy, not anger.

Be authentic in your relationships.

Maintain clear personal/professional boundaries at work.

And the list goes on…

While much of the advice you find on the Internet is valuable, and you are well advised to heed it, I also hope you are not getting the impression that cultivating a strong professional persona, one that sets you on a course to career success means bidding farewell to the identity that makes you, you. Please don’t fall victim to the ‘The Bewitched Fallacy’ and take as your charge to erase everything and cultivate a whole new person with a set of skills, behaviors, qualities, etc. that mirror a ready-made, generally accepted template for the ideal professional.

On the contrary, the advice should simply help you become your best you. The goal is for you to refine and integrate the advice in a way that is right for you, that positions you to be true to your core values, to capitalize on your best unique traits, qualities and inherent skills, and to improve upon those qualities that don’t serve you well. You need to do this in your own way, according to your own timeline and with the type and level of support and guidance that specifically works for you. Strong communication, listening, interpersonal, stress management, conflict negotiation and many other skills are essential, but it is how you cultivate, combine, put into practice and continually hone them in a professional context that constitutes your unique professional identity and distinguishes you from others.

[Related: Why Knowing and Honing your Personal Brand Matters]

Here are some suggestions to help you become your best you throughout your career:

1. Clarify and stay true to your professional values. Your values reflect what is most important to you and enable you to work in service of how you want to be perceived and experienced by others. They help you develop and maintain a strong and accurate sense of yourself. Staying true to your values will enable you to take the skills and knowledge you gain, the experiences you have, the guidance you receive and the qualities of other people who you admire most, and shape and make them an intrinsic part of you.

2. Learn to relish and proudly let others know that you will always be a ‘work in progress’ (just like they will always be, regardless of their seniority and accomplishments). Developing and capitalizing on your professional persona has no end-point and that’s a good thing. We are so fortunate to be a species that has a never-ending capacity to grow and adapt and become an even greater version of ourselves. It is up to you to recognize how lucky you are in this regard and take advantage of it.

3. Don’t aspire to become [insert name of business leader you admire most]. While it is helpful to learn from the experiences, skills, leadership style and other aspects of the business leaders you so admire, be careful that you don’t lose your sense of self and set your sights on becoming their clone. They are not the embodiment of success that you and all others should aspire to become. They are simply talented, successful people who have developed a strong professional identity that serves them well in their career. Your charge is to take the best of what you learn from others and determine how to adapt and apply it in a way that suits and furthers your unique values, qualities and skills.

4. Welcome support and guidance from others from a position of strength, not weakness. So many of us are taught from a young age that we need to figure it all out on our own. We have this entirely misguided sense that if we need support or guidance from others, it must mean that we have failed; we are inadequate; we must turn our entire sense of self-worth and professional development over to someone else. This couldn’t be further from the truth. To be your best professional self, you deserve support and advice that you can tailor to fit your unique identity.

[Related: The Best Career Advice Women Are Not Getting]

5. Don’t be your own worst enemy. Feeling stuck, overwhelmed, confused, discouraged, insecure, and the like is all part and parcel of professional (and personal) growth. Don’t compound these already uncomfortable feelings by getting angry with yourself for having them. Do your best to be extra patient and kind to yourself when you’re struggling and don’t hesitate to reach out to others for support as well.

Dara Goldberg is Founder & President of Métier Consulting, a leadership development firm that helps companies and individual professionals excel in cultivating, stewarding and continually capitalizing on positive, rewarding, productive professional relationships that will drive their success. She can be reached at

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