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Is Flexible Structure an Oxymoron?

Is Flexible Structure an Oxymoron?

Last week I had a consultation meeting with a potential new client. They are a digital marketing agency, and are the epitome of funky, professional, fun, and creative. I very much enjoyed my conversation with them, as I always do when learning about a new (to me) industry.Consultation discussions always start out casually with the usual small talk and commentary on what is going on around us (this group works in a shared creative work space, and the energy is palpable). As often happens with people who are interesting and interested, the conversation morphed naturally into questions and answers about what they do and where they want to grow.This client came to us via a referral from a previou

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