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​Brand You: Personal Brand Seminar

​Brand You: Personal Brand Seminar

Develop a personal brand to transform your business, career and life

by Jen Weitsen

Jeff Bezos, founder of Amazon said, “Your brand is what people say about you when you’re not in the room.”

We cannot control what people say about our personal brand, however we can influence it.

John Purkiss is an executive search consultant (‘headhunter’), who helps people to transform their businesses, careers and lives. John recruits CEOs, CFOs and other board members, and runs seminars based on books he co-authored, which include, How to be Headhunted and Brand You.

Through John’s recruiting, he found that many CEOs struggled with creating a unique personal brand for themselves. In this Ellevate Jam Session, John shares three interactive exercises he uses to help clients develop, manage and build thriving personal brands.

The goal of personal branding is to attract people who want what you do in the way you do it.

- A strong reputation is a great start, but if you want to build a successful personal brand, you need reach.

- If you build a strong brand, it will carry you through changes in your life.

- Your brand should be authentic, it should be based on who you really are: your talents, your values, your mission and purpose.

Exercise #1: Identify Your Talents

A talent is a natural ability to do something well. You can discover your talents, but you cannot change them.

To discover your talents:

- Make a list of the high points in (all areas of) your life, working forwards from early childhood. Include moments that felt meaningful or special in some way, where maybe you lost track of time.

-Which talent(s) were you using the most? Which did you enjoy using the most? With what kind of people? In what type of situation?

Exercise #2: Get Clear on Your Values

Your values are what you believe is important and they become apparent in the way you do things.

To identify your values:

- Write down the names of all the people you admire.

- Next to each name, write the qualities you admire in that person.

- Review your list to see if there are any qualities that you admire in more than one person. These qualities tell you what your values are.

Exercise #3: Embrace Your Archetypes to Get Clear on Your Mission/Purpose

Archetypes are symbols, forms or images that everyone recognizes. They can help you understand your mission/purpose and develop a strong brand identity.

Archetypes help you to attract people who want what you do — in the way that you do it.

There are 12 key archetypes: You don’t become an archetype; you evoke it and call it forth. A business pitch situation offers a very short time period for people to figure you out — so it’s important to go in and be clear at which archetype you want to evoke. Take a look at the list below and determine which 1 or 2 archetypes resonates with you.

The Caregiver: Motivated by a desire to help others and protect them from harm.

The Creator: Has daydreams and flashes of inspiration, which they must translate in to reality.

The Explorer: Maintains independence, is naturally curious, dissatisfied and restless.

The Hero: Acts courageously to improve a situation, is attracted to chaos and stands up for what they believe in.

The Innocent: Fosters purity and goodness, perhaps even the experience of paradise.

The Jester: Has a good time, enjoys the moment, is easily bored and often highlights serious issues through comedy.

The Lover: Finds and gives love, experiences sensual pleasure.

The Magician: Transforms, seeks to understand the laws of the universe in order to make things happen.

The Ordinary Guy/Girl: Okay as they are, wants to fit in and connect with others and doesn’t take themselves too seriously.

The Ruler: Takes control, creates order out of chaos, has to organize things.

The Outlaw: Maverick who rebels and breaks the rules.

The Sage: Helps people to understand their world.

You evoke your archetype through your appearance (e.g. choice of hairstyle, clothing, the bag you carry), your surroundings and the language you use to communicate your brand. Choosing the right words, using metaphors and stories help to evoke your archetype.

For more information on developing a strong personal brand, visit John Purkiss’s website . You can also check out his bestselling books on Amazon and join his email list at .

John’s Brand You book helps you to:

- Discover your talents, values and purpose

- Become more visible in your market

- Make the most of your networks

- Build your brand online using blogs, LinkedIn, Facebook and Twitter

- Attract people who want what you do in the way that you do it


Continue learning with this Ellevate Playbook.: