I listen to a podcast by my superstar "friends in my head" James Altucher and fitness Guru Shawn Stevenson, and I've noticed that I listen not because I am super excited about what they have to say, but because of the personality they bring to what they have to say. Their ‘flavor’ makes something ordinary sound VERY genius and appealing. This very concept is what makes some businesses memorable and others a distant memory. So…as a business owner, I ask you…what flavor do you bring to your work? How do you find your personal style and how can you use it to make your business stand out?

[Related: Professional Branding Requires More Than 9-to-5]

This post will teach three very simple strategies that you can implement to

  • Find your unique voice in a crowded business market; aiding you in being your authentic self
  • Build a ‘following’ by being yourself
  • Inspire other people to do the same

As business leaders, the most effective thing that we can engage in is truly getting to know ourselves. It is sometimes amazing how many people go through life pretending to be someone else, or just never thinking about the person they are and the person they strive to be. This reflection helps us to easily identify personality traits that we wholeheartedly identify with and in our most natural state release them into our environments.

You may be wondering how to begin this uncovering…read below to learn more and get started.

1. Start to reflect on your values and your passions. Thinking about the things that you value will help give life to those areas in your personality that you may have been suppressing. For example, if a high value of yours is honesty, you may want ensure that your brand gives off a “down to earth” or “keeping it real” feel - because it is you. There are hundreds of things about you that you can integrate into your business to enhance it's authenticity. Which personality traits most closely describe you?

[Related: How To Stand Out In Your Company And In Digital]

2. Once you have done the work to start to discover at least 5 personality traits that you can identify with, the next step is to become mindful and aware of how those traits “rub” others around you and adjust them situationally. Here-in lies the case for situational leadership and mindfulness. Situational leadership can be defined in its most basic form to be appropriateness as a leader; (finding the right style of leadership for the right situation) so if you have a very comical personality, you still need to make sure that the situation you are in calls for that approach. The only way to know this concretely is to build your self – awareness by practicing reflective activities, journaling, meditating and other creative exercises. These exercises not only strengthen your self awareness, thereby making you more likable and easy to be around, but they are fun!

3. The last step in bringing flavor to your work, is to just do it. People love authenticity and we have ways of “sniffing” out a phony. So, dress in ways that represent you, use language that you use with your friends (appropriately of course) and just be yourself. In the long run you will end up building a following and customer base that you actually like serving!

Be Bold, Be You, Just Be, life is more fun that way.