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GlamSquad (and Gilt!) Founder Shares Insights About Leadership and Start Ups

GlamSquad (and Gilt!) Founder Shares Insights About Leadership and Start Ups

By Pauline Millard

Missed the Twitter chat with GlamSquad (and Gilt!) founder Alexandra Wilkis Wilson? We put together all the questions our members asked so you can get her insights on start ups, leadership and the advice she would give her 20-year-old self.

Alexandra is the co-founder and CEO of GlamSquad, an on-demand, in-home beauty service in New York, Los Angeles and Miami that sends hairstylists and makeup artists to your home, office or any other location.

Alexandra is best known as an innovative entrepreneur for her role as co-founder of Gilt, one of the first successful flash sale sites in the United States. She has over 15 years of international experience in luxury goods, and is a mentor, advisor and angel in the New York City startup community. She is also the co-author of By Invitation Only: How We Built Gilt and Changed the Way Millions Shop.


Q. What was the inspiration around GlamSquad?

A. To make the process of getting ready a lot easier.

Q. How did you get involved in GlamSquad?

A. I went to college with two of the GlamSquad founders. I started as an advisor while still working at Gilt.

Q. What are the top three strategies to build a successful brand?

A.  Fill a need, word of mouth awareness and create sense of urgency.

Networking and Relationships

Q. How important are relationships to growing a business?

A. Relationships and networks are so critical in one's professional journey, especially handy in startups!

Q. Who has been the biggest influence in your career journey to date?

A. My parents have had the biggest influence on my career journey. They inspire me and push me to do my best.

Q. Do you have a role model?

A. It is important to have a role model. Mindy Grossman, Sheryl Sandberg and Oprah are three of mine!

Start Ups

Q. What advice would you give to women looking to lead their own startup?

A. I would recommend they build their networks and relationships in advance of when they actually launch their idea.

Q. What is the difference focusing on a primarily female clientele versus a broad audience?

A. Our female clients are beauty conscious and time starved. We fill a need and deliver them confidence.

Q. What or who inspires you?

A. People who are passionate inspire me. I don’t care what they’re passionate about, I just love seeing people light up.


Q. What do you think is the most important trait in being a leader?

A. Confidence, the ability to inspire, communication, humility, authenticity and self awareness.

Q. What is the most important strength women bring to business?

A. Women can demonstrate empathy.

Q. What is the most challenging part of being a leader?

A. Self awareness can be tough for a lot of leaders


Q.What has been your biggest career challenge to date?

A. It is necessary to be honest with yourself when it's time to make a career change. That's hard to do.

Q. What skills do you think have been most helpful in your career?

A. Being able to communicate is an important asset.

Q. How would you define success?

A. I think success is defined by one's personal goals and happiness. I'm driven by my desire to build and connect with others.

Q. How did you define your professional mission?

A. I need to feel passion for what I do professionally. Passion leads to high quality results and innovation.

Q. What advice would you give your 20-year-old self?

A. I would tell myself to figure out what I am good at and to follow my passion, not convention. (Hint Gilt and GlamSquad!)

Q. What should women in business be doing more of?

A. Supporting other women!


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