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How To Assess The Value Of Your Networking Efforts

How To Assess The Value Of Your Networking Efforts

Many of us realize the importance of networking to grow your career or business. But how do you measure the success of your efforts? There are both time and financial costs with attending events, joining associations and marketing efforts to build more community and exposure. Do you simply do an analysis of the dollar figure brought in proportional to that dollar figure output? For example, if you join a networking group at a cost of $500 a year and you gain clients as a result of that membership totaling $300 that year, was your membership a failure? Should you drop out of the group? Is it that simple? The cost/benefit analysis is one that is more complex.[Related: You Made the Connection. N

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