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6 Steps To Build A Compelling LinkedIn Page

6 Steps To Build A Compelling LinkedIn Page

Developing an impactful professional networking profile is easier said than done. Aligning your image on the Internet to match your skills and strengths is crucial, since it's what potential employers see.

In 2014, Jobvite conducted a survey of 2,135 adults and found that 94 percent of recruiters use LinkedIn to both source and vet candidates. However, only 36 percent of job seekers are active on the site. LinkedIn clearly matters.

To ensure you are not overlooked when the company of your dreams turns to LinkedIn for its next new hire, follow these six tips from Mary Ryan, the Associate Director of Career and Leadership Services for Working Professionals at the UNC Kenan-Flagler Business School, to make your LinkedIn page pop.

[Read more: The 3 Secrets to Achieving More Through LinkedIn]

Identifiable Picture

Your profile picture shouldn’t be of you and your friends, family or a cute shot of your dog licking your face. Your profile picture should feature one thing: you. Your profile picture must be easily recognizable, too, as it will be how prospective employers remember you. The best profile pictures are those that feature just you in front of a light background looking competent and friendly.

Searchable Name

Have multiple names? Make sure to include them. If you have a maiden name or a nickname that you often go by, include them in parentheses next to your professional name. This way all of your names become searchable.

Professional Headline

While LinkedIn autofills your professional headline with your current job title, Ryan suggests changing it to incorporate keywords associated with the jobs you are most interested in pursuing. Since your professional headline is what people see first, make sure it represents the work you currently do and what work you want to do in the future. Be careful not to make this section too long–no more than two lines is necessary. Every word counts.

Location, Location, Location

A broader location is better than a specific one on LinkedIn. It may play to your advantage to align yourself with the largest city that you’d be willing to commute to for work rather than the city or town that you currently reside in.

Relevant Industry

Broader is better when it comes to industry, too. Choose “military” over “airlines” for a military pilot and “finance” over “banking,” says Ryan. This will help broaden your reach with recruiters. Make sure this section remains relevant to you. If you specialize in something, make sure to highlight that in your professional headline.

Custom URL

By customizing your LinkedIn URL you can include it on a resume and it will look more professional.


Molly Greenberg is the community content manager for MBA@UNC, UNC Kenan-Flagler's online MBA degree. She has a background in journalism, specializing in education technology, education policy, business, and higher education lifestyle coverage.

Have more questions? Follow up with the expert herself.


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