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Using Cause-Related Marketing To Grow Your Business

Using Cause-Related Marketing To Grow Your Business

It’s the holidays, and many businesses consider this a good time to engage in cause-related marketing (CRM). Giving back is always a good thing, but it can also be part of an ongoing strategy, not just limited to the weeks between Thanksgiving and the New Year.According to a Nielsen 2013 “Consumers Who Care” study, 50% of global consumers said they “would be willing to reward companies that give back to society by paying more for their goods and services.” That should be more than enough of an incentive to consider incorporating CRM into your 2016 planning. Here are a few tips to creating and implementing a successful CRM program:Determine your objectives. Do you want to build great

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