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How to Use Growth Engineering in Your Marketing

How to Use Growth Engineering in Your Marketing

In a world dominated by chaos and uncertainty, engineers work to find order, processes, and systems to be able to solve complex problems. On the other hand, marketing is considered a far more creative field, using a 'see what sticks' approach with money thrown around in advertising and oftentimes resulting in disappointment. When I started my career as an engineer, I never thought I would end up in marketing and I couldn't have predicted the profound impact it would have in my career to carry the fundamental principles of engineering to help companies grow.Here are four mindsets to using Growth Engineering in your marketing: The Scientific Method - In engineering, you start off by clearly de

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