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Why Knowing and Honing your Personal Brand Matters

Why Knowing and Honing your Personal Brand Matters

I admit it: prior to my work as a certified career coach, I never paid attention to the whole notion of personal brand. I didn’t understand its importance. I figured I didn’t need it. I wasn’t a giant jerk, I treated people with respect- what more was there to know?Fast-forward to now, and helping clients perfect their personal brand and narrative is a major cornerstone of what we do together. It makes all the difference when making a successful career change. I’m talking going from radio silence on dozens of job applications to getting that key interview and dream job. This stuff works. Here are the stories of a few people who I have seen make the switch firsthand.[Related: Personal Branding

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