How to Enhance Your Personal Brand: A Toolkit For Female Leaders
How we view ourselves is not what defines our personal brand. In fact, our perception of ourselves matters very little.
Our personal brand is how others perceive us. It is very important to understand that it is up to each and every leader to control their brand. If you don’t, there is a strong risk that someone else will.
Your brand is defined by three components: your value set, what differentiates you, and your marketability. These components emerge when we communicate verbally, non-verbally, and through our digital footprint.
It has been demonstrated time and time again that leaders with strong identifiable brands excel at emotional intelligence (EQ). As female
Additionally, as young
[Related: Your Leadership Brand will Make or Break You]
Here are some tips that women can employ to even further enhance and promote their brand.
Make Declarative Statements
There are times when women state their opinion in the form of a question. “That’s a great idea, isn’t?” The intent is to be inclusive, however, women need to declare their point of view. Statements shouldn’t be in the form of questions,
Women tend to apologize even when things are not their fault. If someone else interrupts, bumps into us, cuts in line, we say we are sorry. We do this because we are showing empathy. By doing so, we suggest that it is okay for someone else to usurp our position. But it isn’t okay, and we should make sure we stay front and center.
[Ellevate Insights: Do You Apologize at Work?]
Female leaders often view self-promotion as a bad thing. Women see the marketing of themselves as inauthentic, political, or managing up. Despite these
Women tend not to ask for greater pay, increases in salary or vigorously raise their hand for stretch assignments. We need to challenge the status quo and demand what we deserve. Women must view their skills and expertise as transferable. Promoting past experiences and successful wins gives great credence to a leader’s personal brand. This maximizes leverage to negotiate for greater scope and profile.
Research illustrates that men interrupt significantly more often in meetings than women. Female leaders take social etiquette into the world of business and wait their turn before speaking. In the corporate
Use of Social Media
Your digital footprint is your public profile. If a picture is worth a thousand words, then make sure your photo, as well as your tweets and statements, are aligned with your value proposition. Social media platforms are an opportunity for you to showcase your unique capabilities.
A version of this article originally appeared on Brand Quarterly.
Cindy Wahler, Ph.D., C.Psych. is a leadership consultant specializing in executive coaching and talent management. She can be contacted at firstname.lastname@example.org
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