Contemporary public expectations that request firms to assume responsibility for societal causes are inconsistent with the demand of profit maximizing activities, representing a fundamental shift in the view of firms and their role in society. These views have been directed towards all firms, but Multinational Enterprises have been their major targets. The economic power and visibility of these firms, combined with their global scope and exposure to multiple and diverse stakeholders, have given impetus for expectations for accountability that exceed those directed to other firms.Is this state of affairs, whereby firms are treated as social institutions expected to take on responsibilities tra

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