Let's Talk SEO: How to Optimize Your Website for More Traffic
In my last article we discussed how to find your ideal client. Here, I want to address another big topic: Your site optimization and marketing.
I want to give you four really good tips on how to optimize your website for more traffic and prospects, and of course, extra income.
These are the tactics that I constantly use on my own website as well as on my clients' websites and that tend to generate the best results:
You created a page for one of your offers a while ago and it's no longer relevant - delete it.
You added a product to your shopping cart that you don't carry anymore - delete it.
Archive pages - delete them.
Images that you don't use - delete them.
This will not only help your site load faster, it will also increase your organic traffic to the site dramatically.
#2: Smart URLs
If you have a Wordpress website and you didn't change the perma link to post name, your pages' URLs probably look like this: http://www.lotemdesign.co/12876jg76.
These types of URLs confuse Google and the result is low-ranking. The same outcome will occur if your pages' URLs are a long mix of numbers and words.
Instead, cut out all the junk and make your URLs either ONLY your target keyword or ONLY the title of the page.
For example, my latest blog post URL is http://www.lotemdesign.com/holiday-plugins/.
#3: Link out to authoritative resources
This is a big one.
For the longest time I avoided linking my articles to outside sites. The reason was that I didn't want my prospects to navigate away from my site.
But here's the deal:
Google wants to send your users to pages that are hubs of helpful information, and they will reward you for doing so with a higher ranking in search results. So for every prospect that might navigate away from your site, you will get more traffic from Google onto your site (and yes, that includes pages with a healthy amount of outside links).
I don't suggest that you add an outside link to your competitors. What I'm suggesting is that you should add links to authority sites with complimentary information.
So make sure you include at least 3 outside links to closely-related authority sites in every post. For example on my site's home page I added:
- A link to my Amazon best seller book as opposed to just creating a page on my site for the book. The idea is to share links to outside authority sites and Amazon is the better choice.
- A link to my article on the Huffington Post.
- A link to bluehost (domain and hosting services)
So there you go: three fast and easy ways to optimize your web pages in order to rank higher on Google. Now that you know what to do, you can decide if to do it yourself or ask your V.A or assistant to do it for you.
Was this helpful for you? Which of these 3 strategies are you going to implement first and why?
Have more questions? Follow up with the expert herself.
Amazon best seller author in Business and Money and Self Help categories
Lotem Design LLC
Website design and digital marketing services in New Jersey. We help business owners and associations to transform their vision and earn exponential income online by creating them powerful and effective websites and online presence. Options include: E-commerce websites Directory websites Multi-level membership websites Mobile apps Marketing and optimization Copywriting services Website design has been my passion for years as it allows me to apply my love for art and design in a practical fashion and my artistic background is... Continue Reading
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