6 Reasons Why LinkedIn is Not Working for You
As most of us already know, LinkedIn can be a tremendous resource for networking. But are there things about your profile or your LinkedIn etiquette that are turning people away? Maybe you do not even realize you are harming your efforts to connect and expand your network.
Here are some reasons why your efforts on LinkedIn may not be paying off for you:
1. Your job title is either not current or is generic.
Do you ever meet someone, get their card and then look to connect with them but their job/company on the card does not match the one listed on their LinkedIn profile? What is your impression? Make sure your profile lists your current job role. LinkedIn will also default to your current job title unless you change it so try to be more descriptive than something like, “Attorney at Smith & Smith.” You can modify this title to include a niche or specialty area, geography, or anything else you think would help you to stand out.
2. You connect with people and immediately forward a generic “offer” to them.
This is my biggest pet peeve. You receive an invitation to connect and you accept. Only a few minutes later you receive a lengthy message from your new connection advising why you should engage their services and why you have been sought out to receive their offer. Don’t you feel special? I know I don’t. When this happens, I immediately disconnect with my new connection. It is a terrible first impression and shows me you are not someone that values building relationships or learning about others.
3. You have double digit (or more) invitations to connect.
If you have a high amount of outstanding connection requests on LinkedIn, it can mean a few things. Either you are never on LinkedIn (which is why it is not working for you) or you have not bothered to go through the requests. If you are invited to connect by someone you don’t know and are not comfortable connecting, you can message them asking them if you’ve met before or find out more about why they wanted to connect and then make your decision. But don’t leave them hanging! It is unprofessional.
4. You use LinkedIn posts solely to post sales promotions.
The idea of LinkedIn posts is to share knowledge and expertise and hopefully even open dialogue. Yet I see so many people use these posts to simply list their latest business promotion and call it a post. If you do this, stop wondering why you are not receiving many likes or comments on your post. It is because you have offered no value to your reader.
5. You have no LinkedIn photo.
I know it is hard to believe but there are still people on LinkedIn with no profile photo. This is a problem when people are trying to connect with you. It can be a big problem if you have a common name because people may not be sure if they are connecting with the same person they may have met and therefore may not connect at all (think Jones, Smith etc.). You are hurting your chances of building your network due to an incomplete profile. This is an easy fix. Schedule a professional head shot before the New Year!
6. You don’t make it easy to connect.
When you try to connect with some people on LinkedIn, it will say something like, “You can only connect with this person if you upgrade to LinkedIn Premium” or “Please write in the email address of the person you are trying to connect with before sending this connection request.” Look at your settings on LinkedIn and make sure you are not making it burdensome for people to connect with you. Additionally, make sure you have a section on your profile where you list your direct email address, phone number or other contact information so people can easily reach you.
[Related: The Crucial Step of Following Up]
Jennifer Lynn Robinson, is the CEO of Purposeful Networking. She conducts keynotes, workshops and seminars assisting companies, non-profits, universities and conferences to help ensure your networking is working for you. You can connect with her at on Twitter/Instagram at @AreYouNetworked, at purposefulnetworking.com or at Jennifer@purposefulnetworking.com.
Have more questions? Follow up with the expert herself.
How is your Networking working for you? Are you attending events and joining organizations that target your audience? How do you determine the ROI of your efforts? Are you building a lifetime network? Networking is still the best way to build relationships, grow your business or find your next job. I go into companies, non-profits, conferences and universities to conduct talks and workshops to help you maximize networking opportunities. I am extremely passionate about networking and helping others to... Continue Reading
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