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Four Simple Ways Entrepreneurs Can Use the Lazy, Hazy Days of Summer to Their Benefit

Four Simple Ways Entrepreneurs Can Use the Lazy, Hazy Days of Summer to Their Benefit

Summer is a time for vacations, yes. But for entrepreneurs, it is also one of the best times to focus on professional development and employee engagement. Here are four suggestions on how to use the next eight weeks to your advantage – and still be able to take that well-earned time off.

1. Networking 

Yes, we have summer Fridays, but people are still working the rest of the week. Calendars during July, and especially August, are more open and people are more flexible. Take advantage of that time to book coffees, lunches and breakfasts to connect with a new person, or build upon an existing relationship.

2. Education 

There are a ton of educational opportunities available throughout the summer – and many are free or at low cost. Harvard University, for example, offers a plethora of no-cost, online classes, ranging from from “Introduction to Computer Science” to “Contract Law: From Trust to Promise to Contract” (check out their full list here). The 92nd Street Y, one of the most prestigious culture and business venues in New York City, offers a beehive of business development courses during the summer months, including my “Social Media for Business” seminar set for July 10th.

3. Employee Engagement 

Now is one of the best times to deepen staff relationships. During the year, the strain and unremitting responsibilities of running a business can leave little time for direct employee contact. Aside from the summer picnic, set up times to meet with your staff and have them set the agenda. Do it in small groups and provide snacks or host an informal lunch (at company expense). Keep in mind that follow-up is important, and inauthentic interest will do more harm than good. You can always delegate or create committees if need be. Being present and genuine are most important. Employees are among our most precious assets, and giving them focused, one-on-one time will be appreciated (and builds loyalty!).

4. New Business  

It may sound counter-intuitive to go after new business during the summer, but businesses continue to operate, regardless of the time of year. The great thing about seeking new clients during this time means that you probably have less competition and, as mentioned in the networking section, an enhanced opportunity to connect with your target because of a more open calendar. Go for it!

You can do one or all of the above depending on your schedule. Whatever you do, know you’ll hit September and the remainder 2017 in a stronger professional position.

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Jennefer Witter is the CEO/Founder of The Boreland Group (TBG-www.theborelandgroup.com), a boutique public relations agency based in NY with a presence in Washington, DC. TBG was recognized as one of the country's top five black-owned firms "making a buzz" by TheStreet.com. We specialize in corporate visibility, using various PR tools such as media relations, social media and speaking engagements to raise awareness of our clients to their target audiences.


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Kelly Gushue

Fantastic ideas! Thank you.

August 9, 2017

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