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Lessons Learned From Leading a Women's Group for Ten Years

Lessons Learned From Leading a Women's Group for Ten Years

Ten years ago, I co-founded my prior company's first women's group - the first advocacy group of any kind at the company. Only 10% of the leadership team was female, and the pipeline to bring more women up through the ranks was pretty bleak. We had a lot of talented women at junior levels, but stalled out midway to the top. And there was no clear reason why.

There was a desire among women to gather together to discuss shared issues, even if we couldn't articulate what those exact issues were. So we started talking. It was a challenge - we worried about isolating ourselves from the men in an environment we all felt was collegial and collaborative. We were afraid of disrupting the culture and normal ways of operating. But we knew we needed to figure this out, and it wasn't an easy fix.

Some of the men made fun of us, and some women were hesitant to opt in. And that was fine - we kept going. We tried a lot of different things over the years to meet the needs of women at many levels, across multiple offices and functions, and with differing levels of support and resistance - some outright, some more passive. And through it all, we learned some very valuable lessons.

[Related: Women Can Use Our Unique Advantages to Advance Our Careers and Shine As Leaders]

One size does not fit all.

We spent years trying to figure out the magic formula, finally realizing that what we needed to do was maintain a mix of options so as many people as possible would have something they would want to participate in. That mix included philanthropy, networking, speakers, alumni visits, book clubs, TEDTalk discussions, breakfast chats, mentor groups, and cross-office meetings. The lineup depended on what women asked for in the annual survey we did.

Senior female participation in-person is vital.

I cannot emphasize this enough. This comes from someone who, for several years, was one of only two female managing directors. Many times, I felt like I could not get to everyone - but getting to everyone was paramount, even if only one or two times per year. It is what makes each woman feel heard, valued, and important in the grand scheme of things. That is a major component of making women want to stay and figure out how to make things work.

Women plan ahead.

If women don't see women a few levels above who can make it work, they will leave now. This was a big "aha!" moment. Solutions have to go beyond what one or two women, or women at only one level, need at a given time. Broader actions need to be taken across all levels to show a company will do what it takes to keep and promote talented women at all stages of their careers.

[Related: Three Leadership Goals to Set for Each Stage of Your Career]

Parity needs to be reviewed on an ongoing basis.

We did achieve pay and promotion parity, but it took a lot of work and ongoing scrutiny. It only takes one acquisition, or a few new hires, to start to throw the numbers back off. Continuous review is critical.

You can only go so far with a grassroots movement.

We made a ton of progress working from the ground up, but there were limits to how far we could go without the partnership of male colleagues and buy-in from leadership, all the way to the most senior level. We needed people in positions of power - not the one woman, but the whole leadership team - to advocate for us and be thoughtful on our behalf.

[Related: What's Good For Women in the Workplace Is Good For Everyone]

Leaders need to talk the talk and walk the walk.

Lip service without the follow through is totally transparent, and women notice. We want our leaders to value and stand behind us, and we are loyal when companies do this. But we need to see action in participation, resources, and making the tough decisions on policies to do right by us. We need leaders to consistently take a stand on the day-to-day micro-aggressions and bigger-deal issues. Silence is complicity, whether intentional or not.

People don't take action on what a company doesn't measure.

Nowadays, there is a lot more talk about KPIs related to this than ever before, and that is an awesome thing. There is a ton of data out there showing the benefits of investing in women in the workplace. Tracking progress on initiatives to recruit, hire, retain, and promote women will help identify where each company is getting ROI on the time and resources they invest, and link them to benefits achieved by the company in parallel.

In the ten years the women's group I co-founded has existed, the company has developed longer-term senior client relationships, delivered more strategic work, and achieved higher gross margins than ever before. That is no fluke. The payoff is real.


Throughout her twenty-five-year career, Michelle Bogan has mentored colleagues and clients, founded and led women's groups, and helped promote many women and men to leadership positions. In 2018, she founded Equity for Women to advance the mission of empowering women at work.

Have more questions? Follow up with the expert herself.

Community Discussion
Diane DiResta, CSP
Diane DiResta, CSP

Excellent article, Michelle. Very informative. Too often affinity or ERG groups give lip service but don't have an ROI. You've provided a blueprint.

Friday, Jan 17 8:18 AM EST