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Stress Less, CEOs: How to Ease the Angst of Marketing Decision-Making

Many CEOs I work with say to me: Marketing decision-making should be easy. My answer? It. Is. Not. When there is no strategy, marketing can be a road to random.

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Want an Advisory Board? Don't Let Remote Challenges Stop You.

Many companies face the challenge of establishing a board of directors — a task that has become even tougher during COVID-19. Thankfully, you can still build a well-rounded board virtually.

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How Digital Marketers are Creatively Engaging the Lucrative Gen Z Market

Gen Z is a lucrative market and should be on the radar of every business. These digital marketers give ideas for engaging the younger absorbers.

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Three Exercises and Prompts to Figure Out What to Do in Your Career

If you are questioning what’s next in your career, the good news is that there’s no one right answer for everybody. To figure out what to do in your career, you need to experiment.

What You Need to Know Before You Partner with a Marketing Agency

For startups and growing companies, marketing agencies offer an effective alternative to bringing aboard full-time team members. Why does this relationship work so well? And when does it go wrong?

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Three Steps to Take Care of Your Employees This Holiday Season

In the fast-paced world between work and life, the holiday season can feel overlooked.

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Vanity Marketing Metrics: Pretty on Paper, Less so in Practice

Vanity marketing is rarely, if ever, acceptable. But what is it?

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Young Women are Leaving Companies: Here’s Why and What You Can Do About It

Do companies pay enough attention to the young ambitious career women who are part of their teams? Data shows they should, and here's what they need to know before it's too late.

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Is it Time to Go Full-Time Freelance? Three Ways to Know for Sure.

Have you ever thought about becoming a full-time freelancer but worried that it's not the right time? Here are three tried-and-true questions to ask yourself before you take the leap.

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Three Signs You Need to Break Up with Your Boss

Not sure if you need to break up with your boss? Here are three signs to help guide your decision.

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How to Answer the "What Are Your Salary Expectations?" Question

Talking about and sharing your salary expectations does not need to be scary! We've got three easy steps to take to feel confident and prepared for this question.

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Advice From Entrepreneurs Who Pivoted During the Pandemic

COVID-19 disrupted life as we know it. Here, entrepreneurs across all sectors give advice for pivoting in a moment's notice.

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