ESG criteria within the design of loyalty program rewards and incentives promote sustainable and responsible behavior among customers.
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Achievement Intelligence is a new layer we must consider with AI to honor the humans doing the work optimized by technology.
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How AI can be used in loyalty to drive a more meaningful relationship with your customers.
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There is a race to start loyalty programs. But how do you know if you really need one?
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Ask any small business owner if they went into business to become an armchair marketer. Marketing requires that you know where to connect with your customers or how to expand your business.
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We are facing a significant gap in customer expectations versus reality in personalization, as 85% of brands believe they’re offering personalized experiences, while only 60% of customers agree.
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33% of consumers abandon a brand that lacks personalization. Companies that get personalization right have the potential to generate 40% more revenue than those that don’t.
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Achievement Intelligence is a new layer we must consider with AI to honor the humans doing the work optimized by technology.
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Over the past three years, the workplace has changed dramatically. High-potential individuals and even seasoned leaders need support, but what worked in the past for leadership development no longer works.
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With the entrance of Gen Z into the workforce, managers and C-level executives now must ask the question, “How do I manage multiple generations in one office?”
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Leaders should stay the course and continue to invest in transformation during this shaky economy, however it's critical to reframe your plans to navigate risks and engage your people the right way.
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When stepping into leading a new team, the team is going to hold some Fear, Uncertainty, and Doubt. As a leader, it is your responsibility to lead the charge and successfully quell the F.U.D.
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