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How Digital Marketers are Creatively Engaging the Lucrative Gen Z Market

Featured on Medium

Gen Z is a lucrative market and should be on the radar of every business. These digital marketers give ideas for engaging the younger absorbers.

Three Exercises and Prompts to Figure Out What to Do in Your Career

If you are questioning what’s next in your career, the good news is that there’s no one right answer for everybody. To figure out what to do in your career, you need to experiment.

2022 Will Expand DEI on Corporate Boards. Are You Ready?

Featured on Medium

​As the Nasdaq's diversity rules take effect next year, corporate boards face the continuing challenge of changing how they find and appoint new board members to become more inclusive.

What You Need to Know Before You Partner with a Marketing Agency

Featured on Medium

For startups and growing companies, marketing agencies offer an effective alternative to bringing aboard full-time team members. Why does this relationship work so well? And when does it go wrong?

Three Steps to Take Care of Your Employees This Holiday Season

Featured on Medium

In the fast-paced world between work and life, the holiday season can feel overlooked.

Vanity Marketing Metrics: Pretty on Paper, Less so in Practice

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Vanity marketing is rarely, if ever, acceptable. But what is it?

Young Women are Leaving Companies: Here’s Why and What You Can Do About It

Featured on Medium

Do companies pay enough attention to the young ambitious career women who are part of their teams? Data shows they should, and here's what they need to know before it's too late.

The Ripple Effect of Using More Inclusive Vocabulary in the Workplace

Featured on Medium

Many common words and phrases have biased underpinnings. Swapping them out for more inclusive vocabulary is not only the right thing to do, but is also an easy way to improve workplace culture.

Is it Time to Go Full-Time Freelance? Three Ways to Know for Sure.

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Have you ever thought about becoming a full-time freelancer but worried that it's not the right time? Here are three tried-and-true questions to ask yourself before you take the leap.

Three Signs You Need to Break Up with Your Boss

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Not sure if you need to break up with your boss? Here are three signs to help guide your decision.

How to Answer the "What Are Your Salary Expectations?" Question

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Talking about and sharing your salary expectations does not need to be scary! We've got three easy steps to take to feel confident and prepared for this question.

Advice From Entrepreneurs Who Pivoted During the Pandemic

Featured on Medium

COVID-19 disrupted life as we know it. Here, entrepreneurs across all sectors give advice for pivoting in a moment's notice.