Ask any small business owner if they went into business to become an armchair marketer. Marketing requires that you know where to connect with your customers or how to expand your business.
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It's a good time to take this halfway point in the calendar year to take stock of your career and assess how you want to make an impact over the next six months and beyond.
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We are facing a significant gap in customer expectations versus reality in personalization, as 85% of brands believe they’re offering personalized experiences, while only 60% of customers agree.
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33% of consumers abandon a brand that lacks personalization. Companies that get personalization right have the potential to generate 40% more revenue than those that don’t.
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Achievement Intelligence is a new layer we must consider with AI to honor the humans doing the work optimized by technology.
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Once you have received a job offer, that’s when the real negotiations begin. Requesting a higher salary and sign-on bonus is the easy part of the process.
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Over the past three years, the workplace has changed dramatically. High-potential individuals and even seasoned leaders need support, but what worked in the past for leadership development no longer works.
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With the entrance of Gen Z into the workforce, managers and C-level executives now must ask the question, “How do I manage multiple generations in one office?”
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The best time to negotiate is at the time of hire. This will set the basis for your salary and annual bonus, as well as equity grants. This is also the time to discuss a potential severance package.
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Leaders should stay the course and continue to invest in transformation during this shaky economy, however it's critical to reframe your plans to navigate risks and engage your people the right way.
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When stepping into leading a new team, the team is going to hold some Fear, Uncertainty, and Doubt. As a leader, it is your responsibility to lead the charge and successfully quell the F.U.D.
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Four key requirements of a successful project manager, and how you can turn a skills deficiency into project management proficiency.
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