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Stress Less, CEOs: How to Ease the Angst of Marketing Decision-Making

Featured on Medium

Many CEOs I work with say to me: Marketing decision-making should be easy. My answer? It. Is. Not. When there is no strategy, marketing can be a road to random.

Want an Advisory Board? Don't Let Remote Challenges Stop You.

Featured on Medium

Many companies face the challenge of establishing a board of directors — a task that has become even tougher during COVID-19. Thankfully, you can still build a well-rounded board virtually.

How Digital Marketers are Creatively Engaging the Lucrative Gen Z Market

Featured on Medium

Gen Z is a lucrative market and should be on the radar of every business. These digital marketers give ideas for engaging the younger absorbers.

2022 Will Expand DEI on Corporate Boards. Are You Ready?

Featured on Medium

​As the Nasdaq's diversity rules take effect next year, corporate boards face the continuing challenge of changing how they find and appoint new board members to become more inclusive.

What You Need to Know Before You Partner with a Marketing Agency

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For startups and growing companies, marketing agencies offer an effective alternative to bringing aboard full-time team members. Why does this relationship work so well? And when does it go wrong?

How Self-Love Translates to Wealth for Female Entrepreneurs

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Three successful entrepreneurs share advice they've learned from their own journeys of self-love and how this has translated into business success.

Three Steps to Take Care of Your Employees This Holiday Season

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In the fast-paced world between work and life, the holiday season can feel overlooked.

Vanity Marketing Metrics: Pretty on Paper, Less so in Practice

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Vanity marketing is rarely, if ever, acceptable. But what is it?

Young Women are Leaving Companies: Here’s Why and What You Can Do About It

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Do companies pay enough attention to the young ambitious career women who are part of their teams? Data shows they should, and here's what they need to know before it's too late.

The Ripple Effect of Using More Inclusive Vocabulary in the Workplace

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Many common words and phrases have biased underpinnings. Swapping them out for more inclusive vocabulary is not only the right thing to do, but is also an easy way to improve workplace culture.

Three Signs You Need to Break Up with Your Boss

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Not sure if you need to break up with your boss? Here are three signs to help guide your decision.

Advice From Entrepreneurs Who Pivoted During the Pandemic

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COVID-19 disrupted life as we know it. Here, entrepreneurs across all sectors give advice for pivoting in a moment's notice.