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How Digital Marketers are Creatively Engaging the Lucrative Gen Z Market

Featured on Medium

Gen Z is a lucrative market and should be on the radar of every business. These digital marketers give ideas for engaging the younger absorbers.

Three Exercises and Prompts to Figure Out What to Do in Your Career

If you are questioning what’s next in your career, the good news is that there’s no one right answer for everybody. To figure out what to do in your career, you need to experiment.

What You Need to Know Before You Partner with a Marketing Agency

Featured on Medium

For startups and growing companies, marketing agencies offer an effective alternative to bringing aboard full-time team members. Why does this relationship work so well? And when does it go wrong?

Three Steps to Take Care of Your Employees This Holiday Season

Featured on Medium

In the fast-paced world between work and life, the holiday season can feel overlooked.

Vanity Marketing Metrics: Pretty on Paper, Less so in Practice

Featured on Medium

Vanity marketing is rarely, if ever, acceptable. But what is it?

Young Women are Leaving Companies: Here’s Why and What You Can Do About It

Featured on Medium

Do companies pay enough attention to the young ambitious career women who are part of their teams? Data shows they should, and here's what they need to know before it's too late.

Is it Time to Go Full-Time Freelance? Three Ways to Know for Sure.

Featured on Medium

Have you ever thought about becoming a full-time freelancer but worried that it's not the right time? Here are three tried-and-true questions to ask yourself before you take the leap.

Three Signs You Need to Break Up with Your Boss

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Not sure if you need to break up with your boss? Here are three signs to help guide your decision.

How to Answer the "What Are Your Salary Expectations?" Question

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Talking about and sharing your salary expectations does not need to be scary! We've got three easy steps to take to feel confident and prepared for this question.

Advice From Entrepreneurs Who Pivoted During the Pandemic

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COVID-19 disrupted life as we know it. Here, entrepreneurs across all sectors give advice for pivoting in a moment's notice.

Why Careers Stall and How You Can Advance Your Career

So, you think you’re doing a good job, but you feel like your career has stalled. You haven’t had a promotion, you’re underpaid, or feel undervalued. How do you get unstuck and up to the next level?

Why Fashion Can Be a Passion and a Pivot for Women Over 40

Featured on Medium

The spirit of entrepreneurship can strike at any age and at any point in career. More and more women over the age of 40 are embracing a career pivot and turning to fashion as a second or third career.