Discover the inspiring journey of Nkinzi Ruth Nakalema, from her early challenges growing up in Uganda to her transformative role as the founder of PSM Charity.
I practice Heart-Centered Leadership in my professional and personal life. This article offers a description of this practice as well as benefits for organizations and society.
Some of the best communication goes completely unnoticed. It’s likely that the people you admire, those who speak flawlessly, have honed speaking, storytelling, and writing with practiced intention.
It’s not enough to embrace the speed of change in modern day marketing. Evolving technology and brilliance in creative content are only small portions of a successful marketing strategy.
ESG criteria within the design of loyalty program rewards and incentives promote sustainable and responsible behavior among customers.
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Achievement Intelligence is a new layer we must consider with AI to honor the humans doing the work optimized by technology.
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How AI can be used in loyalty to drive a more meaningful relationship with your customers.
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There is a race to start loyalty programs. But how do you know if you really need one?
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Ask any small business owner if they went into business to become an armchair marketer. Marketing requires that you know where to connect with your customers or how to expand your business.
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When you are sleep training a child, the education starts at the beginning of the night, rather than at wake-ups in the middle. Similarly, customer retention efforts work the same way.
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We are facing a significant gap in customer expectations versus reality in personalization, as 85% of brands believe they’re offering personalized experiences, while only 60% of customers agree.
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Use this handy list as a guide for conversations to have with your advisor during your midyear meeting or to review your accounts and investments on your own to ensure that you're on track.
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