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Achievement Intelligence is the Essential Guardrail Needed to Honor Humanity with AI

Achievement Intelligence is a new layer we must consider with AI to honor the humans doing the work optimized by technology.

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 The Intersection of AI and Loyalty

How AI can be used in loyalty to drive a more meaningful relationship with your customers.

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When to Start a Loyalty Program

There is a race to start loyalty programs. But how do you know if you really need one?

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It's Not Personal...or Is It?

Ask any small business owner if they went into business to become an armchair marketer. Marketing requires that you know where to connect with your customers or how to expand your business.

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Why Welcome Journeys are Like Sleep Training

When you are sleep training a child, the education starts at the beginning of the night, rather than at wake-ups in the middle. Similarly, customer retention efforts work the same way.

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It’s Time for a Midyear Career Refresh

It's a good time to take this halfway point in the calendar year to take stock of your career and assess how you want to make an impact over the next six months and beyond.

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Losing Customers Due to Lack of Relevance? Part 2 of 2

We are facing a significant gap in customer expectations versus reality in personalization, as 85% of brands believe they’re offering personalized experiences, while only 60% of customers agree.

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A Midyear Check-In with Your Financial Advisor

Use this handy list as a guide for conversations to have with your advisor during your midyear meeting or to review your accounts and investments on your own to ensure that you're on track.

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Losing Customers Due to Lack of Relevance?

33% of consumers abandon a brand that lacks personalization. Companies that get personalization right have the potential to generate 40% more revenue than those that don’t.

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Achievement Intelligence is the Essential Guardrail to Humanize AI

Achievement Intelligence is a new layer we must consider with AI to honor the humans doing the work optimized by technology.

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Attention Retailers: Unleash the Power of Your Data

Loyalty programs provide a wealth of data. Retailers should use the insights gleaned from loyalty program data to provide value back to customers or risk losing them.

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How to Use Your Existing Equity Grants to Maximize the Value of Your New Compensation Package

Once you have received a job offer, that’s when the real negotiations begin. Requesting a higher salary and sign-on bonus is the easy part of the process.

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