ESG criteria within the design of loyalty program rewards and incentives promote sustainable and responsible behavior among customers.
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Achievement Intelligence is a new layer we must consider with AI to honor the humans doing the work optimized by technology.
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How AI can be used in loyalty to drive a more meaningful relationship with your customers.
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There is a race to start loyalty programs. But how do you know if you really need one?
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Ask any small business owner if they went into business to become an armchair marketer. Marketing requires that you know where to connect with your customers or how to expand your business.
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When you are sleep training a child, the education starts at the beginning of the night, rather than at wake-ups in the middle. Similarly, customer retention efforts work the same way.
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We are facing a significant gap in customer expectations versus reality in personalization, as 85% of brands believe they’re offering personalized experiences, while only 60% of customers agree.
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Use this handy list as a guide for conversations to have with your advisor during your midyear meeting or to review your accounts and investments on your own to ensure that you're on track.
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33% of consumers abandon a brand that lacks personalization. Companies that get personalization right have the potential to generate 40% more revenue than those that don’t.
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Achievement Intelligence is a new layer we must consider with AI to honor the humans doing the work optimized by technology.
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Loyalty programs provide a wealth of data. Retailers should use the insights gleaned from loyalty program data to provide value back to customers or risk losing them.
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Over the past three years, the workplace has changed dramatically. High-potential individuals and even seasoned leaders need support, but what worked in the past for leadership development no longer works.
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