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Career Transition: A Back Story and the 5 Things That Made the Difference

When asked how I got into marketing, I always say that I “fell” into it. That’s the truth. But it was the greatest fall ever. It works so well with who I am naturally.I have always loved to write a...

Social Entrepreneurship: Is it Right for Your Company?

A new type of corporation is rising in prominence in the United States (US) and globally, the B-corp or Benefits Corporation. At least 24 states currently allow B-corps in the US, including my own...

Monster Myth: Marketing to Women Alienates Men

Featured on Forbes

It’s something every bouncer knows. Get women in the door, and men will follow—in droves. That’s because every smart marketer knows attracting both male and female consumers is a must. The ge...

Your First Two Jobs

We sometimes wonder if we’ve learned anything at all from our first paying job. Sure, we earned some money, but did that first job teach us anything? To have perspective, you must have something to...

9 Key Behaviors of People Who Make a Difference In the World

Look around you and you’ll see three kinds of people – those who hate their work, and complain bitterly, those who just tolerate their work and see it as a paycheck and aren’t looking for more (or ...

Is the Risk Worth Taking? Consider these 4 Points

My answer to whether the risk is worth taking is, it depends. Here are four recommendations I’d make to anyone who is contemplating making a really radical life or business change.

Six Reasons Why Recruiters Don't Call You

Looking for a job is a job. It’s time-consuming and often frustrating. You can spend weeks or even months searching for what you think is a good fit and then never get called in for the job.

How To Hire Curious People And Keep Curiosity Alive

Companies that want to grow, improve, challenge the status quo, and avoid stagnancy need curious people. That’s all there is to it. It should be a core part of your business strategy.

Why Companies Must Discourage 'Selfies'

Does feeling better about ourselves through social media truly enhance our self-esteem? The number of followers, likes, favorites and re-tweets may create a false sense of validation.

The One Thing All Successful Presentations Have in Common

What do the best and most successful presentations having in common? No, it's not what you think. Many successful presentations can actually be un-entertaining, boring, and convoluted.

The Case for Learning to Code

While coding ‘boot camps’ have become readily available, they have historically been geared toward those who want a job in the technology industry, but not anymore.

LinkedIn: The 6 Networking Mistakes We Women Make

By Sallie Krawcheck Networking has been cited as the number one unwritten rule of success in business. It is a good part of what begins to separate the pretty successful from the very successful on...

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