Getting Press Coverage: Everything You Need to Know

Executive Council member Jennefer Witter, the CEO/Founder of The Boreland Group, a public relations agency, will provide practical information on how to generate press for yourself and/or your business. 

A savvy media professional, Jennefer has placed clients in The Wall Street Journal, MTV, Bloomberg TV, The New York Times, the Associated Press, and many other leading outlets. She has been featured in Thrive Global, HuffPost, The Wall Street Journal, Bloomberg Radio, Fast Company, and many podcasts, including So Money, Women Killing It!, and, of course, Ellevate's podcast!

Among the topics she will cover are:

• Do’s and don’ts when working with the press
• How to build a relationship with reporters
• Reporter’s biggest pet peeves
• How to deal with unexpected questions
• After-interview tips that encourage future media coverage

Bonus: As a 92Y instructor, Jennefer is offering *all* Ellevate members, regardless of your membership level, a 10% discount with the code 92YAdult. Seating is limited, so sign up sooner rather than later.