Intro Google Analytics Workshop
1 hour & 30 minutes
Online • Closed Captioned •
This workshop is a free online webinar for individuals or small-medium businesses seeking to understand the basics of Google Analytics to improve business performance or campaigns through better digital measurement.
You will learn:
- How to connect your website to Google Analytics
- Overview of today’s digital measurement landscape, best practices for collecting actionable insights
- How to generate key reports to let you know how your website is performing
- Descriptions of key digital measurement concepts, as well as a deep-dive into Google Analytics reports with specific examples for evaluating your digital marketing performance
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