Step into your personal brand!
Online • Cincinnati • June 10, 2020
Take your career to the next level by discovering your archetypal strengths and how they play a role in your personal brand.
Wednesday, June 10, 2020 7:00 PM - 8:30 PM EDT
Branding is critical in product marketing to establish its identity and why it’s unique and compelling compared to its competitor. The same principles apply to marketing yourself in a complex job or business marketplace. Personal branding is what makes you unique – it’s not just what you do, but how you do it. In order to get to the core of your brand, Kathy uses Jungian archetypes to discover the authentic “characters” of your story and the traits that are the epitome of who you are. We’ll share the archetypes that can shape your personal brand and provide examples of how they’re used in personal branding. Once you’ve got your personal brand statement, you’ll be able to personalize your career communication - profiles, resumes, cover letters, online marketing, networking and interviews. You’ll stand out and be memorable as you pursue the work of your dreams.
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