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Webinar: The Eye of the Storm - Navigating Your Business Through COVID Year Two


*New date: April 20* Join us to learn the factors that will make 2021 a better year in your business and, if you’re one of the newly formed companies, raise your odds of getting off on the right foot.

Tue, Apr 20, 2021 12:00 PM - 1:00 PM EDT

Twelve months ago, the world came to a complete standstill as the pandemic caused communities, businesses and schools to shut down, at least for some period of time. There was great panic, fear and worry for good reason. Lives and livelihoods hung in the balance as we lost our bearings. Ultimately, many businesses, jobs and lives have been lost.

Simultaneously, however, new opportunities appeared for many companies across the country. Entrepreneurship, ingenuity and perseverance has in many ways prevailed despite the undue added hardship. In fact, new companies have been formed at phenomenal rate. In Q2 and Q3 2020 alone, roughly 750,000 more new business formations were recorded than during the same period in 2019.

Join us to learn the factors that will make 2021 a better year in your business and, if you’re one of the newly formed companies, raise your odds of getting off on the right foot, including:

  • Four critical success factors for getting COVID-Year 2 started on the right foot 
  • The most valuable feedback loop for any business owner 
  • How a focus on profitability alone can back-fire 
  • What balance means for a healthy entrepreneur


Martha Sullivan brings years of experience in growing and strengthening privately held businesses to the table. Blending top management (CFO and COO) roles in industry with public accounting and consulting stints over the years, Martha now dedicates her time to helping business owners buy/create, build and sell their companies in such a way that helps them achieve their personal, financial and professional goals. She founded Provenance Hill Consulting, LLC, a boutique consulting firm aimed to help businesses thrive, grow and build value, in 2020. Martha holds credentials in accounting, valuation, value growth, mergers & acquisitions and exit planning.

This is a part of Ellevate's Executive and Entrepreneur Programs.

Ellevate’s five programs (Executives, Entrepreneurs, Managers, Rising Leaders, and Career Changers) offer a variety of flexible ways to learn alongside peers, including Roundtables, Workshops, Mentoring Meetups, and our 12-Week Squads Program.

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  • Or, get $5 off all tickets to program experiences with Basic Access.
  • Or, get an All Access Pass to program experiences - including Squads - with Pro Access.

Learn more about Ellevate Basic, Pro, and Executive Access.

As an empathetic manager, you can change the world. Our program is a space for new and experienced people managers to work through the questions - the ones they can’t just google - with trusted peers and experts. In the program, you'll become the kind of manager that can both build an inclusive culture and hit your goals.

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Get Introduced to the Women You Should Know

We help our members connect with specific attendees who share their industry and life experiences.

Kristy Wallace
Kristy Wallace

New York, NY

CEO at Ellevate Network

Join Ellevate to Meet Kristy
Maricella Herrera Avila

VP Operations & Strategy at Ellevate Network

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Community Discussion
Angela DeWree

Hi -- Missed your program today { a business program I am enrolled overlapped this time slot } Hoping your program will be available to view soon - great & timely topic!

April 20, 2021