Do you remember the first Statement of purpose that you wrote for the college admission?
What was it about? Changing the world after graduation or flying to the moon or even a bigger purpose. At that stage our only purpose is to get the admission for which the SOP served well. And we came a long way, accomplished quite a bit.
Now we are in a very different world. Pandemic has redefined us and our values. So it's the perfect time to do a tiny exercise & re/create the purpose statement that drives our personal, professional and entrepreneurial aspirations.
Ready? I will show you how a purpose is continuously fueling the growth of a famous brand since World War I. And then tell you a framework to create a statement that defines your core purpose. The framework is robust and can be applied to draft the purpose for self, career or a passion project. In the end you get to witness a purpose driven mission and evaluate its success.
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