Whether you are an executive, start-up or established business owner, public relations is an essential device that offers measurable ROI.
This discussion will focus on how publicity can be an effective branding- and business-building tool.
Jennefer Witter, the founder/CEO of The Boreland Group, a 19 year old public relations agency, will outline three critical PR tactics:
- Media relations
- Contributed content
- Speaking engagements
She'll also share her do’s and don’ts when it comes to implementing those tactics.
All attendees will leave with hard information that they can immediately put to use in their own professional models.
Bonus! Jennefer will give away her book – “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” (Amacom/Harper Collins) to a Roundtable attendee.
Janet Hanson, the founder of 85 Broads which is now known as Ellevate, wrote the foreword.
See you there!
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