At the heart of every successful brand is a well told story—a narrative that consumers want to be a part of and share with others. An industry pioneer who co-founded one of the first ad agencies devoted to LGBT consumers in 1989, John T. Nash knows the value of generational marketing. Strong and memorable advertising and marketing campaigns paired with smart segmentation and great storytelling are the primary vehicles for reaching the right audience. Come prepared with questions for the Q&A. Learn how marketing has changed and what's important in 2023:
- Meet GenZ, your new best friend?
- How marketing skills have changed/Advertising
- Most effective ways to market to each generation/age group
- The Four Ps are alive and well: Product, Price, Placement and Promotion
- What’s important in 2023? Key developments in the industry
Our presenter, John T. Nash, is the Chief Creative Officer, Tribury Productions / Co-Host of The Focus Group podcast. With 30+ years’ experience, John has co-founded three successful advertising and marketing agencies, with a client roster of brands including Absolut, Volkswagen, PepsiCo, and 15 years of iconic LGBT marketing for Subaru of America. John is also a passionate talk show host and co-creator of “The Focus Group,” a weekly broadcast showcasing best practices, entrepreneurs, authors, careers, and consumer culture (formerly on SiriusXM Satellite Radio).
Personal site, NotaFabula: http://notafabula.com
The Focus Group: http://focusgroupradio.com/
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