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Managing Your Online Brand

London, England • September 26, 2011

Women in Technology and Microsoft would like to invite you to an evening networking event on Monday 26th September 2011, 6pm. ’Managing Your Online Brand’ is being co-hosted by Microsoft at t...

Monday, September 26, 2011 7:00 PM - 9:30 PM EDT

Microsoft Customer Centre
80 Victoria Street
London, England SW1E 5NH
GB

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Women in Technology and Microsoft would like to invite you to an evening networking event on Monday 26th September 2011, 6pm.

’Managing Your Online Brand’ is being co-hosted by Microsoft at their offices at Microsoft Customer Centre, Cardinal Place, 80 Victoria Street SW1E 5JL which is within easy walking distance of London Victoria Station (accessible by both rail and underground lines).

Keynote Speaker

The keynote speaker for the evening will be Judith Lewis, Head of Search at Beyond. Judith is a specialist online marketer with skills in SEO, PPC, social media marketing as well as other digital marketing techniques. Her clients include Google, Amadeus, & Mimecast. Judith has been working in search and online marketing since 1996. Prior to joining Beyond in April 2010, Judith worked at i-level after working in-house across a variety of sectors including retail/eCommerce, high-tech and publishing.

Managing Your Online Brand

During this session, Judith Lewis will provide advice and tools to help you build and manage your online brand identity more effectively looking at:

- What reputation management is
- How employers are researching and what you need to be aware of – social media and search’s influence over what people, including potential employers, see and think of us
- Creating a digital profile and life beyond LinkedIn – when building or fixing a reputation online, what areas are easy to influence, how and why
- How to monitor what is being said online in your name – setting up search monitors and alerts for free
- Fixing your reputation online – if something is wrong (or missing) from your online profile, how do you fix it even with a very common name

Q&A Session
After Judith’s presentation there will be a panel Q&A session with Judith as well as:

Sue Black, Senior Research Associate, Software Systems Engineering Group at UCL and Senior Consultant at Cornerstone Global Associates.

Rebecca Hollis, Founder and CEO, Big Biscuits

Bindi Karia, VC/Emerging Business Lead, Microsoft

Jane Lewis, Senior Premier Field Engineer, Microsoft

Networking

The Q&A will be followed by an opportunity to network over drinks and canapés with our speakers as well as Microsoft employees. If you are interested in potentially working for Microsoft, more information about their current open roles can be found here: http://careers.microsoft.com/careers/en/gb/home.aspx.

The event is free to attend and as we anticipate a high demand for a limited number of places, please sign up early to avoid disappointment.

RSVP here: http://online-brand.eventbrite.com/



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