FWA: Entrepreneurs Networking Luncheon and Speaker- New Business Despite the Tough Economy, presented by Charles Bernard
Newark, NJ • March 14, 2012
New Business Despite the Tough Economy Don’t let a challenging economy weigh down your new business efforts! Join us for an inspiring and practical session with renowned sales coach Charles B...
Wednesday, March 14, 2012 1:00 PM - 3:00 PM EDTStuzzi Restaurant
928 Broadway (Between 21st & 22nd Streets)
Newark, NJ 07104
New Business Despite the Tough Economy
Don’t let a challenging economy weigh down your new business efforts! Join us for an inspiring and practical session with renowned sales coach Charles Bernard that will detail how the prospecting process serves as a lead-generation machine.
Mr. Bernard’s approach takes advantage of a “centers of influence” concept—the ready referral network that surrounds each of our businesses. Refined through his work with investment banks and wealth advisory firms which develop leads through accounting and legal relationships, the approach is particularly applicable to service-oriented businesses. This event will include an overview of the consultative selling approach and an interactive session that will:
show you how to target your prospects and identify avenues to reach them,
help you develop a script to introduce your firm in 30 seconds in a way that creates interest,
allow you to practice asking for and giving referrals.
You will leave the event with a workbook customized to your business outreach strategy, and a host of new business and referral contacts.
Speaker, Charles Bernard
FWA member and Men’s Alliance committee co-chair Charles Bernard is the founder and CEO of Criteria for Success, Inc., which helps CEOs bridge the gap between their visions for their companies and their bottom lines. Mr. Bernard applies over 20 years’ experience in direct sales, sales management, recruiting, and training to his growing consulting practice. As a Senior Account Executive for General Electric, he was the top revenue producer in his division. He then founded the IBM DB2 software development consulting firm, Atlantis Vision Ltd, and later was a partner and Executive Director of Sales for one of New York’s first systems integrators, NETLAN, Inc. Mr. Bernard is a well-known speaker at events catering to CEOs and senior executives around the country.
Please join us for a luncheon event that promises valuable information, great food, and power networking.
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