In this Jam Session, Shannon Huffman Polson will consider the power of story throughout human history, briefly touch on the use of story in effective marketing, and consider the possibilities for all people to craft their own narratives.
Tue, Feb 25, 2014 12:00 PM - 1:00 PM EST
Joan Didion has said that “We tell stories in order to live.” Shannon Huffman Polson, MBA Tuck ‘03, was one of the Army’s first women attack helicopter pilots before heading back to business school and into the corporate life for a half decade. Polson draws on her experience in writing her memoir: “North of Hope: A Daughter’s Arctic Journey” (2013) in the wake of her father and step-mother’s death to a grizzly bear in Alaska’s Arctic to consider the the opportunity we have to use the power of story to define our most difficult— and the most beautiful— life experiences at work and at home.
In this Jam Session, Polson will consider the power of story throughout human history, briefly touch on the use of story in effective marketing, and consider the possibilities for all people to craft their own narratives. Using examples from writing her memoir, Polson will discuss the ways in which we have the opportunity to take the raw material we are given to better understand our own journeys, imbue our lives with greater meaning, and redirect our future lives.
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