An often-misunderstood practice, public relations is critical to a successful business. But what do you do to make the headline all about you? What does it take to communicating effectively with the media? How do you maintain constant media attention over time? How do you turn all this press into actual business?
In Pitch Perfect, we’ll share secrets, strategies and best practices, including:
• How to authentically promote yourself and your business;
• How to devise an easy-to-manage publicity framework;
• How to decide which communications activities to pursue and which to avoid;
• How to turn all this promotional into actual business
This Jam Session is presented by Karen Jayne “KJ” Greenwood. An award-winning figure in the public relations industry for more than 14 years, KJ maintains one of the top 1% most viewed profiles on LinkedIn. She has worked for leading American brands and succeeded with reputable public relations agencies, including The Dow Chemical Company, Fleishman Hillard and U.S. Bancorp, all while championing entrepreneurs in her spare time. You can follow KJ on Twitter at @kjmediadarling.
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