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So You Want to Start a Business, Now What?

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During this jam session, we will cover how to plan your business to increase its chances of succeeding.


Tue, Sep 30, 2014 1:00 PM - 2:00 PM EDT


You want to strike out on your own and create a thriving business. You’re nervous -- 50% of small businesses fail within their first 5 years. You want to minimize your missteps and maximize the likelihood that you will succeed. A sound planning process will increase the odds of success. During this jam session, we will cover:

  • Success factors
  • Gathering and analyzing information
  • Business model canvas
  • Lean startup methodology, including creating a minimum viable product
  • Money: do you need it and where can you get it
  • Building an advisory board
  • The tools you’ll need

Geri Stengel is president of Ventureneer, a content marketing and marketing research company that helps companies reach small businesses through branded marketing and social-media opportunities that generate visibility, thought leadership and brand loyalty. As a writer (author of Forget the Glass Ceiling: Building Your Business Without One and Forbes contributor), consultant, teacher (Kauffman FastTrac facilitator and former adjunct professor at The New School) and speaker, Stengel was named a 2012 and 2013 Small Business Influencer for her articles on the success factors for women entrepreneurs.


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Get Introduced to the Women You Should Know

We help our members connect with specific attendees who share their industry and life experiences.

Kristy Wallace
Kristy Wallace

New York, NY

CEO at Ellevate Network

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Maricella Herrera Avila

VP Operations & Strategy at Ellevate Network

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