Media Pitching 101: Tips from a Current Publicist & Former TV Producer

In today's world, utilizing the power of the media is key for individuals, small businesses and major corporations. In this Jam Session, Annie Scranton will share some key tips and information to help you effectively position yourself or your company to the media in the best light. Learn:

* Effective email pitching - how to grab a producers attention.
* Who to pitch - is your story best suited for print, web, radio or TV.
* What NOT to do - the quickest way to never get on TV is to piss a journalist off.
* Being Camera Ready - tips and tricks to giving a great interview.

Annie Pace Scranton is the President and Founder of Pace Public Relations (PPR), a boutique, full-service media relations firm in New York City. PPR specializes in getting experts and their companies exposure on television, radio, print and web outlets. Prior to forming PPR five years ago, Annie worked as a television producer at Good Morning America, Today, MSNBC, CNN, CNBC, Fox News and HLN. Her speciality is working with those relatively unknown who are looking for television and print placements in the media.